Customer Engagement and Marketing Automation with Amazon Pinpoint

The Challenge

A consulting and service provider firm required an automated, data-driven marketing solution to improve customer engagement, personalise outreach, and streamline email campaigns. Their existing system had limitations, including:

• Lack of targeted customer segmentation – Messages were not personalised, leading to low engagement rates.

• Limited marketing automation capabilities – Manual email campaigns were inefficient and time-consuming.

• Sandbox limitations in Amazon Pinpoint – The firm needed to migrate to production for high-volume email delivery without restrictions.

The Solution

Wiz Digital Services implemented Amazon Pinpoint to enable targeted marketing campaigns, automated customer journeys, and seamless email delivery. The project involved segmenting customers based on behaviours, automating engagement workflows, and optimising high-volume email performance.

Key Actions:

• Amazon Pinpoint integration to manage personalised email campaigns and customer engagement.

• Segmentation setup based on customer attributes, interactions, and purchase history.

• Automated customer journeys to trigger follow-ups and re-engagement campaigns based on behaviour.

• AWS Lambda-powered automation for campaign triggers linked to customer actions.

• Migration from Amazon Pinpoint sandbox to production for unrestricted email deliverability.

• Amazon API Gateway integration to track customer behaviour and personalise communication.

The Results

By leveraging Amazon Pinpoint and marketing automation, the client achieved:

✅ Higher Engagement Rates – Personalised, behaviour-based messaging improved customer response and conversion rates.

✅ Automated Marketing Journeys – Customers received timely, relevant communications without manual intervention.

✅ Scalable Email Deliverability – Migrating to Amazon SES for production emails ensured high-volume, unrestricted email delivery.

✅ Real-Time Performance Monitoring – Campaign results were tracked and optimised for continuous improvement.

Technical Stack

•  Amazon Pinpoint – Targeted email marketing, audience segmentation, and campaign automation.

• AWS Lambda – Triggered workflows based on customer actions (e.g., purchases, form submissions).

• Amazon SES – Production-level email sending for high scalability and deliverability.

• Amazon S3 – Storage for customer engagement data, analytics, and campaign reports.

• AWS CloudWatch – Monitoring campaign performance, deliverability, and log tracking.

• Amazon API Gateway – Integration with external data sources to trigger marketing messages based on real-time customer behaviour.

  
  

Why Choose Wiz Digital Services?

We help businesses enhance customer engagement, automate marketing workflows, and drive high-performance campaigns using cloud-based marketing automation solutions.

Transform your marketing strategy with intelligent automation and AI-driven customer insights.